Are you a fitness, nutrition, or wellness professional looking to engage your community and prospective clients? The content game can seem overwhelming at times, but with a few simple tips and tricks, you can have several months to a year’s worth of content scheduled out in no time flat.
Book a Weekly “Get It Done” Day
I have every Friday set aside to work on my major to-do’s. This can be anything from writing blogs to updating my website to program design or marketing tasks. Racheal Cook, whom I just started listening to recently calls this her weekly CEO Date. What you call it is up to you, but pick a day in your week when you have a solid blog of time and use it as your weekly opportunity to get tasks like your content scheduling completed.
Create a Master Content List
Create a document that includes every single blog you and your company have written. Things to include are:
You can link the title directly to the blog or include the link on the line below (whatever works better for your mind). Click here for a super simple blog list I created when I was writing for Love to Know.
Fill in the Blanks
I recommend that you have 2-3 blogs a week going out on social channels and newsletters. If you add it all up that means you need anywhere between 104 to 156 pieces of content for the year. If you don’t have enough of your own content, fill in the blanks using content written by professionals you trust. I regularly pull from the content posted on my fitness, nutrition, and wellness bloggers group.
Schedule Your Blogs
Nowadays, scheduling features are built into certain social platforms. Facebook is a good example of this. But I find that scheduling apps are more useful. Not only do they allow you to post the same content on multiple platforms, but they also give you a better visual layout so you can stay organized. My personal favorite is Social Pilot. I chose this platform after quite a bit of experimentation. It’s super user friendly, visually appealing, and serves every function I need as a coach and content creator. Click here to check out the plans they offer.
Once you’ve created your list and booked your “get it done” day, make sure to sit down at your designated time and get to scheduling! My recommendations:
- Schedule certain categories on certain days. For example, Mondays may be for motivational blogs, Wednesdays for recipes or Nutrition, and Fridays for workout videos.
- Include a “teaser.” A linked photo is not enough to draw people in these days. Write a sentence or two describing why your community should be interested and how they can benefit from reading/watching.
- Be specific about the next course of action. Specifically use words “Head to the blog now…” or “Watch the video” or “Follow the link…” You get the picture.
Get as much as you can scheduled in the time allotted, but don’t stress if you don’t finish it all. That brings me to the next important piece.
Book Another Scheduling Date
It always takes longer than I think it will to schedule out my posts, so I often schedule an email to myself (using Boomerang) reminding me to re-up anywhere from one to three months later. Then I forget about it until the reminder pops up in my inbox!
This set it and forget it mentality really takes the stress out of getting your content out there. Although it’s a necessary part of doing business these days, it shouldn’t be something you focus on all the time. After all, you have clients to attend to and prospective clients who are waiting for you to find them.
So, like you tell your own clients, don’t wait. Pull out your calendar and book your first “Get It Done Day” now! Type the word “DONE” in the comments once you’ve taken this first step.